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Benefit's of Starting a Food Truck

January 2, 2018

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Benefit's of Starting a Food Truck

January 2, 2018

Food truck's are a great entry into the food industry for beginners and chef's alike .  There lot's of restaurants that started after establishing a loyal customer base and brand.  Some operators master their craft in a food trucks for years before opening a restaurant.  Not to mention you can earn some good cash while enjoying working in your passion.  Opening a restaurant requires a lot of capital.  You also have to seriously know what your are doing.  The restaurant industry is a changing landscape and you must keep up with trend's & other factors that will affect your business.  Operating a food truck will assist you in gaining a good understanding of what menu items are most successful and what demographic you should target.  Let's dive into the benefits of opening your own food truck.

 

Low Startup Cost

Starting a food cost truck can cost as low as $25,000, however starting a restaurant can cost anywhere from $125,000 to a million plus.  The operating cost are a fraction of owning a restaurant.  Even if you fail at running your food truck, the loss of investment is a lot less.

 

Understanding Operations 

You'll learn the basic restaurant knowledge by operating your food truck.  Your gained knowledge of food cost, labor cost, and all variable costs associated with your operation that will cross over into a future restaurant.  Grow your comprehension of financial reports such as P&L's, cash flow and balance sheets.  Work out all culinary concerns that you will run across.  Your food truck customers will help you understand what should be offered on your future restaurant menu.  

 

Growing Your Brand

Food trucks are a great way to grow your brand before you even open the doors to a future restaurant.  You'll establish your reputation and customer base.  Your food truck is a big part of your marketing.  You'll save money on traditional advertising while focusing your attention on driving business through non-traditional sources such as social media.  This will benefit you when you open the doors to a restaurant. 

 

Understanding Your Market

Location, location, location. This is a fact, even with food trucks.  Your mobility assist you with understanding your demographics.  Selling your product in different locations will help you understand local markets which will assist you with future restaurant site selection.  You'll be quick to learn which menu items sell the most in certain locations.

 

Create Connections

Operating a food truck will introduce you to various business professionals.  Interacting with these professionals can open up multiple doors of potential business.  Networking with influential person's in your industry can be developed and partnerships can arise.   You'll need these individuals to assist with a wide range of business needs and opportunities in the future. 

 

 

 

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